Launch Fayette Business Short Course Series Strategic Planning

Course Overview 

" Those who fail to plan, plan to fail." - Benjamin Franklin. 

Strategic Planning is an organized approach to plan and control the activities of an organization to accomplish specific aims.  A strategic plan provides a framework around which to organize and focus your efforts to maximize the chances for success.  Effective strategic planning helps to avoid the old adage, “Those who fail to plan, plan to fail”.   

Strategic Planning to not just for large companies but also for startup and small businesses looking to grow. Having a good strategic plan is especially important for businesses that wish to seek outside funding. 

This short course outlines a process to develop a Strategic Plan for a company or organization flowing “top down” from vision, to goals, strategies and tactics. It is critical that each element reflect the organization and be embraced by the organization in order to be effective. 

The class day consists of classroom presentations and discussion along with in-class work sessions.  Each student will receive the class workbook and worksheets in both hard copy and electronic format for your use in the class and after. By the end of the day, you will have the first draft of your key strategic plan elements and the tools necessary to refine and implement that plan.  

Your instructor 

R. Steven Justice is the Director of Launch Fayette with over 45 years of experience across many areas including innovation, entrepreneurship, economic development, engineering, and information technology in both the public and private sectors. 

In the public sector working for the State of Georgia, Steve served as the Executive Director of the Georgia Centers of Innovation leading a wide-ranging program to provide the State’s strategic industries with technical industry expertise, collaborative research and partnerships help them to grow globally. Steve also worked with local communities to help them develop innovation centers and incubators as part of their economic development programs.  

In the private sector, Mr. Justice participated in the development, certification, and support of several notable aircraft including Lockheed Martin F-22 Raptor and C-130J Hercules as well as the Northrop B-2 “Stealth Bomber”, Gulfstream G-IV business jet, and X-60A hypersonic research rocket. He also was the founder of two Georgia-based aerospace companies. He is a former FAA Designated Engineering Representative (DER) and is currently a Licensed Professional Engineer. 

Mr. Justice has been listed multiple times as one of the “100 Most Influential Georgians” by Georgia Trend Magazine and by Atlanta Magazine as one of the “Top 500 Leaders in Atlanta”.