Marketing Monday: Break The Rules: How Brave Brands Are Challenging The Status Quo

Most of us grew being taught not break the rules, to follow "the way things have always been done" but in an age of rapid business disruption, what if breaking the rules is the best way to not just survive, but thrive? This workshop examines how brave brands are deliberately and strategically breaking the rules or conventions of their industries to differentiate themselves, find and serve new consumer segments, optimize their marketing initiatives and spend, and drive more meaningful engagements with their customers.

Discussion includes:
- Why conformity is killing your brand & how to stop it
- How to break the rules or conventions of your industry to move your business forward
- Tangible ways to apply Challenger thinking and strategies to your brand and marketing initiatives
- Brands challenging the status quo to increase sales, loyalty, and engagement.

Presenter: Nicola Smith, Rebel & Reason

Register on the Georgia SBDC website.

*Information subject to change. Please visit georgiasbdc.org for the most up-to-date details.*

A Note from SBDC
We’re working from home but open for business and consulting with current and new clients via telephone conference. Clients can call us at (678) 455-5100 or email to Morrow@georgiasbdc.org.

For the remainder of 2020, all of our small business continuing education workshops will be conducted as no-cost webinars.  This is a tremendous opportunity for business owners and aspiring entrepreneurs who want to expand their business management and marketing knowledge. For a full list of classes go to: www.georgiasbdc.org/training.  Our 17 offices add classes daily so you should check the training page often.

More About SBDC
With 17 locations across the state, the University of Georgia Small Business Development Center's goal is to enhance the economic well-being of Georgians by providing a wide range of educational services for small business owners and aspiring entrepreneurs. Learn more here.