2025 StartUp Fayette - March (The Art of Storytelling)

Storytelling is one of the most powerful tools a startup can use to connect with its audience, build brand loyalty, and communicate its vision. In today’s competitive landscape, crafting a compelling narrative isn’t just an advantage—it’s essential.  

 

At this month’s StartUp Fayette meeting, Chris Tschantz, Chief Creative Officer of Test Pilot Creative, and Steve Childress, Chief Storytelling Officer of Media Mountain Group, will share their expertise on how startups can leverage storytelling to shape their brand identity and make a lasting impact.  

 

Chris Tschantz has spent nearly three decades helping global brands like Coca-Cola, Frito-Lay, and Delta Air Lines develop and grow their brand presence across multiple marketing channels. As a branding expert and copywriter, Chris specializes in uncovering “human truths” that resonate with audiences and transform casual consumers into loyal brand advocates.  

 

Steve Childress, a six-time Emmy Award-winning producer and accomplished storyteller, has created media campaigns that have generated over 5 billion views and $140 million in revenue and marketing value. With experience capturing stories in over 20 countries, Steve helps businesses, nonprofits, and brands communicate their vision and values through compelling, impactful storytelling.  

 

This session is ideal for entrepreneurs, business owners, and startup teams looking to develop their brand identity and engage customers through storytelling. Attendees will learn key strategies to craft authentic narratives that drive connection, trust, and long-term success.