2024 SBDC Digital Marketing Bootcamp
Unlock the Power of Digital Marketing for Business Growth
We’ve partnered with the UGA Small Business Development Center at Clayton State to sponsor a Digital Marketing Boot Camp at the Chamber Meeting Place in Fayetteville on November 7th from 9 a.m. to noon.
This engaging course will help you gain the digital marketing knowledge and confidence to catalyze customer engagement and ignite business growth.
What You'll Learn:
- Building Your Strategy: Learn to craft a compelling digital marketing strategy that aligns with your business goals and audience.
- Channel Selection: We’ll guide you through choosing the most effective channels—whether social media, Google Ads, or programmatic display—to connect with your audience.
- Budgeting Smarts: Get practical advice on allocating your budget to maximize impact without overspending.
- Execution and Measurement: Learn website search optimization strategies and how to use practical measurement tools to drive quality engagement online.
- Leveraging AI: Discover how to use cutting-edge tools like ChatGPT to enhance customer engagement, content creation, and more.
The Digital Marketing Bootcamp is offered at no charge by the UGA Small Business Development Center Network and in partnership with the Fayette County Chamber and the City of Fayetteville Department of Economic and Community Development.
Breakfast beverages and light bites, sponsored by Chase Business Banking, will be served from 8:15 to 8:55 am.
Registration - https://georgiasbdc.org/training-program/0487-005
Program Instructors
Robbie Parks
Robbie Parks is a Business Consultant at the UGA SBDC in Gainesville. In this role, she leverages her 20+ years of experience to teach entrepreneurs how to launch, manage, and grow their businesses. Her areas of expertise include marketing (traditional and digital), communications, graphic design, brand design and management, process analysis, CRM implementation and administration, and search engine optimization. Robbie holds a dual certification as a Certified Digital Marketing Professional (CDMP) | AMA Professional Certified Marketer (PCM) from the Digital Marketing Institute and American Marketing Association and obtained a certificate in Nonprofit Organization Management.
Drew Tonsmeire
Drew Tonsmeire, an adept digital marketer with nearly thirty years of experience at UGA SBDC, is renowned for his search engine optimization techniques to drive impactful results for paid search campaigns and his dynamic marketing strategies for business growth. As Area Director at the University of Georgia SBDC at Kennesaw State University, Drew has been recognized across the US SBDC network for his strategic marketing and financing/investment strategies, which have helped accelerate growth and transformation for hundreds of small businesses.
2024 SBDC Digital Marketing Bootcamp
Date and Time
Thursday Nov 7, 2024
8:00 AM - 12:00 PM EST
